Independent marketing consultant
I help business owners and marketing leaders bring structure to their marketing, sharpen their brand and put their strategy into practice.
Tell me what you need
Based in Malaysia, working internationally.
Over the past five years, I’ve helped companies organise their brand and marketing, from setting the strategy to delivering practical rebrands. I combine that experience with a background in agency new business, commercial leadership and hands-on writing.
Each can stand alone. Where they overlap, I bring structure, a clear message and a stronger pitch together.
When priorities compete, responsibilities overlap or activity has become fragmented, I help you work out what needs to change. That can include reviewing your priorities, team responsibilities, processes and external support, then helping implement an agreed plan.
I help clarify who your business serves, what makes it different and how it should communicate. Work can include positioning, messaging, a rebrand brief and implementation across agreed marketing materials.
I work with agencies on live opportunities and their wider new-business approach, from qualification and the pitch argument through to proposal writing, editing and presentation structure.
Selected work
Turning brand, marketing and sales priorities into practical action, from a more competitive position to a stronger new-business function.
01 / Practical branding
Email-marketing software / International
A former market leader in email marketing needed a stronger way to compete in a crowded market, against rivals with much larger advertising budgets. We developed a practical rebrand that changed how the business approached its market.
20%increase in global inbound leads, Q1 to Q3 2024
Research into the competitive landscape, how buyers researched and purchased, customer needs and internal perspectives informed three strategic routes. Each made use of assets the business already had. The selected direction brought two of those routes together.
The work changed the business approach across product launches, advertising, customer engagement, website conversion and internal activity. A clearer position translated into practical marketing and sales changes, helping the business compete through relevance, expertise, service and resources.
As part of the wider business programme, global inbound leads rose from 170 in Q1 2024 to 204 in Q3 2024, an increase of 20%.
02 / Practical marketing
Online retail / Menswear
An online menswear retailer wanted a more sustainable approach to growth. We developed an approach connecting brand, expert-led content and search with paid marketing to give customers more ways to discover the business and reasons to return.
96,000organic-search sessions recorded in 2025
We developed a content approach built around useful, expert-led menswear advice: helping customers make decisions, supporting product discovery and creating opportunities to engage between purchases. Search priorities focused on the questions and products customers were already looking for.
We defined how brand, content, organic search and paid acquisition could work together. The framework linked initiatives to the retailer’s offer and customer experience, with clear objectives and measures. Smaller tests gave the team a way to learn and decide where to invest next.
The retailer’s website recorded:
Paid advertising remained a substantial part of the mix. The approach gave the retailer a framework for building discovery and customer engagement alongside paid acquisition.
03 / Practical sales
PR and communications / Luxury, fashion and beauty
A PR and communications agency needed a structured approach to winning new business internationally. I built its global new-business function from the ground up, defining client-fit priorities and putting inbound and outbound processes in place.
67%win ratio across international brand, communications and innovation pitches
The starting point was client fit: understanding where the agency’s expertise was most relevant and which opportunities deserved its time and resources. Those priorities gave the team a clearer basis for responding to enquiries and approaching prospective clients, connecting proactive business development with pitch activity.
I helped launch the agency’s US business, which secured 21 clients in its first year from a standing start. I also led successful international pitches across brand, communications and innovation, winning work spanning luxury beauty, fashion, consumer technology and hospitality.
The work established a new-business function with clear client priorities and defined inbound and outbound processes, supporting international expansion and a strong pitch record.
My background spans marketing and business development leadership, international agency new business, and editorial responsibility for a specialist trade publication.
You work directly with me. We agree the problem, scope, fee and delivery date before starting. An initial project can stand alone or develop into ongoing support.
Based in Malaysia, working internationally.
